“BLACKPINK is making their comeback at a museum?”
That’s right. To celebrate the release of BLACKPINK’s new album, the National Museum of Korea in Yongsan, Seoul, has launched a large-scale collaboration project — National Museum of Korea × BLACKPINK. What makes this event stand out is that it’s not a concert or fan meeting, but an immersive exhibition and experience event that transforms the entire museum into a sea of pink.
In this guide, we’ll cover everything you need to know: the event schedule, program lineup, merchandise, and visitor tips.
🗓️ Event Overview
| Item | Details |
|---|---|
| Event Name | National Museum of Korea × BLACKPINK |
| Dates | February 27 (Thu), 2026, 2:00 PM – March 8 (Sun), 2026 (10 days total) |
| Venue | National Museum of Korea, Yongsan-gu, Seoul (Main building & outdoor plaza) |
| Type | Album release celebration — exhibition, experience & lighting collaboration event |
| Organizers | National Museum of Korea, YG Entertainment |
ℹ️ Note: This event is not an outdoor concert or live performance. It is a collaboration project centered on exhibitions, experiences, and lighting installations.
🎵 Connection to BLACKPINK’s New Album
This collaboration was organized to coincide with the release of BLACKPINK’s new album. The event officially opens on February 27, 2026, at 2:00 PM — the same moment the album drops worldwide.
Key Timeline:
- February 26 — Pre-Listening event: Selected attendees (via Naver Reservation) got to hear tracks from the new album one day before the official release, at a special session held inside the museum
- February 27, 2:00 PM — Official album release & event grand opening
- February 27 – March 8 — Pink Lighting Up, merchandise sales, and experience programs running daily
The vision behind this collaboration, as described by the organizers, is “a new form of cultural experience that allows people to enjoy the music of a global K-pop group within Korea’s historic and cultural space.”
🩷 Program Lineup
Pink Lighting Up
The exterior walls of the National Museum of Korea, the “History Path,” and the area surrounding the outdoor pond are bathed in BLACKPINK’s signature pink-toned lighting. Visiting in the evening offers a stunning view of the entire museum glowing in pink.
Pre-Listening Session
A special Pre-Listening session allowed attendees — selected through advance Naver Reservation sign-ups — to hear tracks from the new album before its official release, during designated time slots.
Limited Edition Merchandise
Limited-quantity merchandise and goods commemorating the National Museum of Korea × BLACKPINK collaboration are available for purchase. Items are expected to be sold on-site or through affiliated platforms.
ℹ️ Note: Specific merchandise types, prices, and online availability may be confirmed and announced after the official event opening (February 27). For the most accurate information, please check the National Museum of Korea’s official website and BLACKPINK’s official SNS channels.
Audio Guide / Docent
A concept program featuring BLACKPINK members’ voices as audio commentary is available in select areas of the museum. Special audio guide materials — including artifacts introduced by the members and photos of each member — are also part of the experience.
Photo Zones & SNS Events
Visit-verification photo zones and SNS-linked participation events are running alongside the main programs. Online events tied to in-person experiences have also been announced.
📍 Getting There & Visitor Tips
Location & Access
The National Museum of Korea is located in Yongsan-gu, Seoul, with direct access via Seoul Metro Lines 4 and Gyeongui-Jungang Line (Ichon Station).
| Transport | Info |
|---|---|
| Subway | Lines 4 & Gyeongui-Jungang — Ichon Station (directly connected) |
| Bus | Alight at National Museum of Korea · Yongsan Family Park stop |
| Car | Museum parking available (congestion expected on weekends and evenings) |
Admission
- General museum admission follows the standard operating rules
- The outdoor lighting display and select photo zones are open to all visitors without reservation
- Some programs (such as the Pre-Listening session) are run on a reservation-only basis via online booking
Visitor Tips
- 🌙 Evening visits recommended: The Pink Lighting Up display is best experienced after dark
- 📱 Check for updates before you go: Event schedules and merchandise availability may change — always verify with the official National Museum of Korea website and BLACKPINK’s official channels
- 🚇 Take public transit: Especially recommended for evening visits
- 👥 Expect crowds on weekends and evenings: Visitor traffic is likely to be higher during peak times throughout the event period
❓ FAQ
Q. Will BLACKPINK members appear in person?
A. This event is a collaboration focused on exhibitions and experiences, and does not include scheduled in-person appearances by BLACKPINK members. However, media and fan events tied to the album release may take place alongside the exhibition.
Q. Is there an admission fee?
A. The National Museum of Korea’s permanent exhibition halls are free to enter, and the outdoor lighting display and photo zones are generally open to the public at no charge. Some special programs may require advance reservations or separate entry procedures — please check the official announcement for details.
Q. When does the event end?
A. The event runs from Thursday, February 27, 2026 through Sunday, March 8, 2026 — a total of 10 days.
Q. Can I buy the merchandise online?
A. The National Museum of Korea × BLACKPINK limited edition merchandise is expected to be available on-site or through affiliated platforms. For the most up-to-date information on online availability and purchase channels, please check official channels after the event opens.
📝 Quick Summary
| Item | Details |
|---|---|
| Event | National Museum of Korea × BLACKPINK — Album release exhibition & experience collaboration |
| Dates | Feb. 27 – Mar. 8, 2026 (10 days) |
| Venue | National Museum of Korea (Ichon Station) |
| Programs | Pink Lighting Up, limited merchandise, member audio guide, photo zones |
| Admission | Outdoor areas open to all; some programs require advance reservation |
K-pop and one of Korea’s most iconic cultural spaces have come together in a collaboration unlike anything before. If you’re a BLACKPINK fan, this might just be worth a visit during the event period.
ℹ️ Disclaimer: This article was written based on information available as of February 26, 2026. Event details, operating hours, and merchandise information are subject to change. Please check the National Museum of Korea’s official website and BLACKPINK’s official channels for the latest updates before your visit.